Some businesses naturally have plenty of content while others have to work harder to think of ideas to share. Here we’re going to explore maximising your business experience on Facebook. Sometimes your business doesn’t have lots of pretty things you can take photos of, but that doesn’t mean you don’t want to reach your customers […]
Maximising your business advertising with free tools
When you’re starting or operating a small business sometimes it can be difficult to source funds for advertising. Promotion is one of the best ways you are going to attract business so you can’t just do nothing and hope the people will come. Let’s explore some low budget options. Social Media All social media platforms […]
Lauren’s top tips – social media advertising
A Deep Dive into Facebook, Instagram, and LinkedIn In today’s digital age, social media platforms have become powerful tools for businesses to reach and engage with their target audience. Among the myriad of social media platforms, Facebook, Instagram, and LinkedIn stand out as key players in the realm of social media advertising. So, how can […]
What is ‘tone of voice’?
Tone of voice is an essential part of your brand. It conveys your emotions, attitude, and personality, making it an indispensable component of what makes you you. Whether you’re speaking to someone in person, over the phone, or through digital platforms, the tone of your voice can make a significant impact. One of the most […]
Why is good copy so important?
Your website should be inviting, packed with useful information, and tell users exactly what they need to know. Great website copy also helps Google rank your site. If you have rich content on every page it will be easier for Google to work out what your website is about. Good copy is an essential part […]
Types of content you can share on your socials
Promotional Content Sometimes it can feel awkward, especially when you want to promote yourself or something you have created. Showcase what you have to offer. What services do you provide? What products do you have on offer? People won’t be able to spend money with you if they don’t know what they get! Entertaining Content […]
Lauren’s top tips – Instagram
The way we use each social platform will constantly change, there will be new tools and different trends. Here are my current top tips when it comes to using Instagram Links Don’t put links in Instagram captions! If I can’t be bothered copying and pasting them out, then who would be? Use a call to […]
Tailoring your content
Each social media platform is different, make sure you tailor your content to suit. Ask yourself the below questions to help make a plan. Who am I targeting? Why am I using this platform? What content works best on this platform? How can I make my posts unique on this platform? Image size matters. Make […]
What is branding?
When you don’t know where to begin or what to do, working on your brand can feel daunting. Branding is vital since it not only creates a lasting impression on your customers, but also tells them about what to expect from your business. It’s what makes you, you. A brand can be thought of as […]