Compliance doesn’t just relate to health and safety, it can include a range of responsibilities across the agriculture sector such as business ethics, animal welfare, traceability, and even food safety. With the agricultural industry encompassing a large role in the global economy, you can understand why standards are important to establish and maintain. Supporting compliance […]
What is ‘tone of voice’?
Tone of voice is an essential part of your brand. It conveys your emotions, attitude, and personality, making it an indispensable component of what makes you you. Whether you’re speaking to someone in person, over the phone, or through digital platforms, the tone of your voice can make a significant impact. One of the most […]
Why is good copy so important?
Your website should be inviting, packed with useful information, and tell users exactly what they need to know. Great website copy also helps Google rank your site. If you have rich content on every page it will be easier for Google to work out what your website is about. Good copy is an essential part […]
What does Health and Safety Compliance mean?
Work health and safety is the act of managing risks to health and safety of everyone in your workplace. Whether you call it WHS, OHS, health and safety or safety and health, you need to comply with current legislation and regulations to keep everyone on-farm safe. What is the difference between these two terms you […]
How to induct seasonal and casual workers
Seasonal and casual workers, as well as extended family members can often join the ranks of farm staff to help with the increased workload during peak times such as harvest and seeding. It’s important they know your site policies and procedures. A simple way to streamline this process is to create seasonal safety induction kits to […]
Types of content you can share on your socials
Promotional Content Sometimes it can feel awkward, especially when you want to promote yourself or something you have created. Showcase what you have to offer. What services do you provide? What products do you have on offer? People won’t be able to spend money with you if they don’t know what they get! Entertaining Content […]
Why should you consider an industry specific Safety Management System
You’ve made the decision to implement a Safety Management System for your agricultural business, but how do you know where to start? There are a few basic steps you can take to get your safety system heading in the right direction. Did you know by implementing a safety management system, you are adding a layer […]
Lauren’s top tips – Instagram
The way we use each social platform will constantly change, there will be new tools and different trends. Here are my current top tips when it comes to using Instagram Links Don’t put links in Instagram captions! If I can’t be bothered copying and pasting them out, then who would be? Use a call to […]
Tailoring your content
Each social media platform is different, make sure you tailor your content to suit. Ask yourself the below questions to help make a plan. Who am I targeting? Why am I using this platform? What content works best on this platform? How can I make my posts unique on this platform? Image size matters. Make […]
What is branding?
When you don’t know where to begin or what to do, working on your brand can feel daunting. Branding is vital since it not only creates a lasting impression on your customers, but also tells them about what to expect from your business. It’s what makes you, you. A brand can be thought of as […]